Home / Archive by category 'Marketing & Public Relations'

Back to School: 4 Lessons for Pitching Media

September 28, 2015

Here are four golden guidelines we like to follow when pitching stories to news media professionals. They’re not easy, but they bear fruit.

4 Considerations for Starting a Blog

July 28, 2015

One way to convey your expertise to those checking you out online is to have an effective, reliable blog. Here are four suggestions for getting a blog in place.

Vindy Veteran Goes Deep with Park Water Story

July 28, 2015

Pete Milliken’s coverage of the Mill Creek MetroParks water isue has reached depths rarely seen in today’s hurry-up-and-get-it-out journalism.

Follow AP Style to Connect Well with Media

April 16, 2015

A commitment to AP style is essential for those who want to build and sustain relationships with news media professionals.

Play Ball: Reaching the Majors on LinkedIn

April 16, 2015

Don’t wallow in the minor leagues on America’s increasingly beloved professional networking pastime. Here’s how to inspire a call-up to the majors.

3 Heavyweight Myths of Media Relations

March 03, 2015

Absent genuine news value, these three supposedly productive media relations strategies are worthless, Dan Pecchia writes in the Nimble Communicator.

Three ‘C-Words’ for Marketers Planning for 2015

December 17, 2014

If you’re involved in marketing and public relations, these three “C-words” ought to figure prominently in your planning for 2015: content, collaboration and cost.

7 Reasons You Should Be a Publisher

September 17, 2014

A good blog, mini-magazine, digital newsletter or video series can be executed today at a fraction of yesterday’s cost. Here are seven reasons you should publish content.

Ignore the Naysayers: Tressel is
A Championship Pick for YSU

June 19, 2014

Our view is that Jim Tressel’s proven ability to unite, lead and inspire people will restore a winning attitude to YSU and vault the university to new levels of success.

A Tastier Draft: Follow Our Picks
Of the Valley’s Top ‘Workeries’

May 05, 2014

Pecchia Communications unveils a round-by-round competition to pick the area’s best workeries. You can follow the action on Facebook, and share your own picks.

Successful Online Marketing
Starts with Good Content

April 17, 2014

In any form of online marketing, quality content should be top priority. Thus spake Eric Hamilton at the Salem Area Chamber of Commerce recently.

When – and When Not – to Force
Brands into the Social Media Discussion

February 18, 2014

The practice of “newsjacking” is still relatively new, but it’s been around plenty long enough to yield some big winners and some really sorry losers.

Freebies, Creativity & Content:
How Do You Land Business?

December 10, 2013

In the years ahead, organizations that do a good job with content marketing won’t need to rely so heavily on old-fashioned methods of acquiring and keeping customers.

Effective Marketing Pros Can Turn
Even ‘Garbage’ Ideas Into Winners

November 06, 2013

The best marketers listen carefully to ideas and help transform them, when needed, into workable solutions. It can be difficult, but rewarding.

6 PR Skills That Can Be Honed Coaching T-Ball

July 03, 2013

In his rookie season, Coach Jim noticed some striking similarities between his skills as a PR professional and those required to manage a T-Ball team of 4 and 5-year-olds.

‘Other Companies’ Did It: An Oily PR Strategy

February 12, 2013

D&L’s “other companies” caper was as weak as it was deceptive. The company has earned the distrust of the media and the public. So has anyone in its PR corner.

Resolve Now to Improve Your
Marketing & PR Efforts in 2013

December 27, 2012

If you influence the marketing and public relations efforts in your organization, take some time to consider these resolutions for the year ahead.

Lipstick on a Pig: How Some Gussy Up
Content Mill Slop as Genuine Advice

December 27, 2012

Do you receive impressive email newsletters with links to articles by local professionals? Would you be as impressed if you knew the articles were actually purchased from a content mill?

Social Media’s Impact Reaches Beyond
Connecting with Old Buddies Online

July 10, 2012

The Mahoning Valley’s victory in the recent Walmart Fighting Hunger Together Challenge demonstrated the power of social media to mobilize people to get things done.

Comments on Ryan Braun’s PR Home Run

February 25, 2012

The hallmarks of Braun’s approach apply far beyond sports. Here’s our take on what made his PR homer so towering.

Transparency is Good for Business

February 02, 2012

In the newsrooms of yesteryear, reporters bemoaned the formidable walls of privacy that protected the affairs of private companies. Those walls are crumbling.

There’s Only One Home, and
I’m Glad to Work Here

January 03, 2012

Jim Houck is glad to be back home in the Youngstown area, he says in his first blog post since joining Pecchia Communications.

Promoters Cloak Bike Race in Green,
Seek More Volunteers for July Event

June 28, 2010

Promoters of the Tour of the Valley are unabashedly leveraging messages about cleaner air and a greener planet as they seek participants and volunteers.

BP’s PR Effort Needs Focus, Not Stunts

June 15, 2010

BP would find itself in deeper goo if it would heed any of the PR recommendations reported recently by the Associated Press.

Under Circumstances, BP PR Not So Bad

May 18, 2010

Under the circumstances, the team at BP isn’t doing a bad job. BP has kept its executives visible, shared information and even ponied up cash to support tourist bureaus in the region.

Memo Banning ‘Newsspeak’ Signals
Better Direction for Traditional Media

March 22, 2010

A controversial memo reflects the scramble now under way in the traditional media world as bloggers and socia media gain popularity.

Indy Colts Goof Again, This Time on Facebook

March 21, 2010

The AFC Champion Indianapolis Colts took some shots from their online fans Saturday after goofing up big-time on Facebook.

With New Press, Vindy Looks Great;
Now It’s Time to Lose the Scowl

March 08, 2010

Hopefully, in addition to the meticulous planning required to launch the new press, the Vindicator will work hard to retool its public image. That can use some investment.

Ex-TV Reporter Clarifies Facts
As Cafaro Company Spokesman

March 02, 2010

When he joined Cafaro Company as director of corporate communications in early 2008, Joe Bell could not have imagined a week like the last one.

Is Forbes Becoming a Town Crier?

February 25, 2010

Once known solely for excellent financial writing, Forbes appears to be heading the way of the Town Crier.