Home / Archive by category 'Marketing & Public Relations'
September 28, 2015
Here are four golden guidelines we like to follow when pitching stories to news media professionals. They’re not easy, but they bear fruit.
July 28, 2015
One way to convey your expertise to those checking you out online is to have an effective, reliable blog. Here are four suggestions for getting a blog in place.
July 28, 2015
Pete Milliken’s coverage of the Mill Creek MetroParks water isue has reached depths rarely seen in today’s hurry-up-and-get-it-out journalism.
April 16, 2015
A commitment to AP style is essential for those who want to build and sustain relationships with news media professionals.
April 16, 2015
Don’t wallow in the minor leagues on America’s increasingly beloved professional networking pastime. Here’s how to inspire a call-up to the majors.
March 03, 2015
Absent genuine news value, these three supposedly productive media relations strategies are worthless, Dan Pecchia writes in the Nimble Communicator.
December 17, 2014
If you’re involved in marketing and public relations, these three “C-words” ought to figure prominently in your planning for 2015: content, collaboration and cost.
September 17, 2014
A good blog, mini-magazine, digital newsletter or video series can be executed today at a fraction of yesterday’s cost. Here are seven reasons you should publish content.
June 19, 2014
Our view is that Jim Tressel’s proven ability to unite, lead and inspire people will restore a winning attitude to YSU and vault the university to new levels of success.
May 05, 2014
Pecchia Communications unveils a round-by-round competition to pick the area’s best workeries. You can follow the action on Facebook, and share your own picks.
April 17, 2014
In any form of online marketing, quality content should be top priority. Thus spake Eric Hamilton at the Salem Area Chamber of Commerce recently.
February 18, 2014
The practice of “newsjacking” is still relatively new, but it’s been around plenty long enough to yield some big winners and some really sorry losers.
December 10, 2013
In the years ahead, organizations that do a good job with content marketing won’t need to rely so heavily on old-fashioned methods of acquiring and keeping customers.
November 06, 2013
The best marketers listen carefully to ideas and help transform them, when needed, into workable solutions. It can be difficult, but rewarding.
July 03, 2013
In his rookie season, Coach Jim noticed some striking similarities between his skills as a PR professional and those required to manage a T-Ball team of 4 and 5-year-olds.
February 12, 2013
D&L’s “other companies” caper was as weak as it was deceptive. The company has earned the distrust of the media and the public. So has anyone in its PR corner.
December 27, 2012
If you influence the marketing and public relations efforts in your organization, take some time to consider these resolutions for the year ahead.
December 27, 2012
Do you receive impressive email newsletters with links to articles by local professionals? Would you be as impressed if you knew the articles were actually purchased from a content mill?
July 10, 2012
The Mahoning Valley’s victory in the recent Walmart Fighting Hunger Together Challenge demonstrated the power of social media to mobilize people to get things done.
February 25, 2012
The hallmarks of Braun’s approach apply far beyond sports. Here’s our take on what made his PR homer so towering.
February 02, 2012
In the newsrooms of yesteryear, reporters bemoaned the formidable walls of privacy that protected the affairs of private companies. Those walls are crumbling.
January 03, 2012
Jim Houck is glad to be back home in the Youngstown area, he says in his first blog post since joining Pecchia Communications.
June 28, 2010
Promoters of the Tour of the Valley are unabashedly leveraging messages about cleaner air and a greener planet as they seek participants and volunteers.
June 15, 2010
BP would find itself in deeper goo if it would heed any of the PR recommendations reported recently by the Associated Press.
May 18, 2010
Under the circumstances, the team at BP isn’t doing a bad job. BP has kept its executives visible, shared information and even ponied up cash to support tourist bureaus in the region.
March 22, 2010
A controversial memo reflects the scramble now under way in the traditional media world as bloggers and socia media gain popularity.
March 21, 2010
The AFC Champion Indianapolis Colts took some shots from their online fans Saturday after goofing up big-time on Facebook.
March 08, 2010
Hopefully, in addition to the meticulous planning required to launch the new press, the Vindicator will work hard to retool its public image. That can use some investment.
March 02, 2010
When he joined Cafaro Company as director of corporate communications in early 2008, Joe Bell could not have imagined a week like the last one.
February 25, 2010
Once known solely for excellent financial writing, Forbes appears to be heading the way of the Town Crier.