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The Nimble Communicator
‘Other Companies’ Did It: An Oily PR Strategy
February 12, 2013
D&L’s “other companies” caper was as weak as it was deceptive. The company has earned the distrust of the media and the public. So has anyone in its PR corner.
Comics Help AkzoNobel Communicate
Clearly Around U.S. Launch of SAP
February 08, 2013
AkzoNobel Paints, the world’s largest paint and coatings company, went so far as introducing a comic strip to support its roll-out of SAP in the U.S. last year.
Canfield Connector Embraces Video
To Spotlight New Product’s Benefits
February 08, 2013
A short, cost-effective video clip can strengthen a new product introduction by pointing out the difference between a standard and an innovation. Here’s how Canfield Connector did it.
Online Info Form is a Win-Win
For Medical Practice, Patients
January 07, 2013
New interactive patient registration forms on the Youngstown Orthopaedic Associates website have saved time for customers and patients. They’ve also enhanced accuracy and boosted patient satisfaction.
Rayen Stadium Donor Wall Honors
Pecchia Comm Among Top Backers
January 04, 2013
For its pro bono work supporting the Rayen Stadium renovation, Pecchia Communications has been recognized alongside several large cash donors on a memorial wall.
Resolve Now to Improve Your
Marketing & PR Efforts in 2013
December 27, 2012
If you influence the marketing and public relations efforts in your organization, take some time to consider these resolutions for the year ahead.
Lipstick on a Pig: How Some Gussy Up
Content Mill Slop as Genuine Advice
December 27, 2012
Do you receive impressive email newsletters with links to articles by local professionals? Would you be as impressed if you knew the articles were actually purchased from a content mill?
New Approach Puts Meat on the Bones at BP
December 04, 2012
BP America adds a different and productive dimension to the old stand-by of buying an animal at a county fair 4-H auction.
Social Media’s Impact Reaches Beyond
Connecting with Old Buddies Online
July 10, 2012
The Mahoning Valley’s victory in the recent Walmart Fighting Hunger Together Challenge demonstrated the power of social media to mobilize people to get things done.
Non-Profit Soccer League Scores
With New, Easy-to-Manage Website
July 10, 2012
A new website is helping the Youngstown Area Youth Soccer League communicate more effectively with players, coaches and parents – and at substantially lower cost.
Donning White Lab Coats, Trumbull Doctors Address Damaging Effects of Excessive Lawsuits
June 12, 2012
Trumbull County doctors recently packaged a news conference with carefully timed additional tactics to convey the ill effects of malpractice lawsuits.
Good Deeds News Coverage
Can Still Reinforce a Brand
February 28, 2012
Good deeds aren’t necessariliy newsworthy on their own. But with the right treatment, they can draw significant media interest — and reinforce a brand.
Comments on Ryan Braun’s PR Home Run
February 25, 2012
The hallmarks of Braun’s approach apply far beyond sports. Here’s our take on what made his PR homer so towering.
Transparency is Good for Business
February 02, 2012
In the newsrooms of yesteryear, reporters bemoaned the formidable walls of privacy that protected the affairs of private companies. Those walls are crumbling.
There’s Only One Home, and
I’m Glad to Work Here
January 03, 2012
Jim Houck is glad to be back home in the Youngstown area, he says in his first blog post since joining Pecchia Communications.
Slider Helps YOA Website Pack it In
July 18, 2011
How do you structure a website if your organization offers far too much in terms of primary services to fit neatly on a home page?
Change Management Communications:
6 Imperatives for Success
March 15, 2011
These six guidelines will make it easier to maximize support for even the most dramatic changes.
Brochures Haul New Branding for Aim Companies
March 15, 2011
New brochures from Aim NationaLease and Aim Integrated Logistics point up the advantages they offer to companies that want to outsource their transportation activities.
Communication Opportunities Emerge
With Specifics on Healthcare Reform
June 30, 2010
While this is a period of frustrating uncertainty for anyone involved with communicating about healthcare reform, it’s also a time of tremendous opportunity.
Promoters Cloak Bike Race in Green,
Seek More Volunteers for July Event
June 28, 2010
Promoters of the Tour of the Valley are unabashedly leveraging messages about cleaner air and a greener planet as they seek participants and volunteers.
BP’s PR Effort Needs Focus, Not Stunts
June 15, 2010
BP would find itself in deeper goo if it would heed any of the PR recommendations reported recently by the Associated Press.
Under Circumstances, BP PR Not So Bad
May 18, 2010
Under the circumstances, the team at BP isn’t doing a bad job. BP has kept its executives visible, shared information and even ponied up cash to support tourist bureaus in the region.
News Value Blessed Men’s Rally PR
May 17, 2010
Organizers of the recent Men’s Rally in the Valley in downtown Youngstown used strategies and content that scored with the secular media.
Crowd of 3,500 for first-time event
Memo Banning ‘Newsspeak’ Signals
Better Direction for Traditional Media
March 22, 2010
A controversial memo reflects the scramble now under way in the traditional media world as bloggers and socia media gain popularity.
Indy Colts Goof Again, This Time on Facebook
March 21, 2010
The AFC Champion Indianapolis Colts took some shots from their online fans Saturday after goofing up big-time on Facebook.
Disdain for Plain English Can Doom
Promising Change Management Plans
March 14, 2010
Poor communication at the outset of a challenging organizational change can ruin its chances for success.
With New Press, Vindy Looks Great;
Now It’s Time to Lose the Scowl
March 08, 2010
Hopefully, in addition to the meticulous planning required to launch the new press, the Vindicator will work hard to retool its public image. That can use some investment.
Ex-TV Reporter Clarifies Facts
As Cafaro Company Spokesman
March 02, 2010
When he joined Cafaro Company as director of corporate communications in early 2008, Joe Bell could not have imagined a week like the last one.
Is Forbes Becoming a Town Crier?
February 25, 2010
Once known solely for excellent financial writing, Forbes appears to be heading the way of the Town Crier.
Café Capitalizes on Interest
Sparked by Attack on Senator
February 16, 2010
The Lemon Grove Cafe, a downtown Youngstown establishment where an Ohio senator was assaulted last week, is turning the proverbial lemon into lemonade.