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Pecchia Comm to Share Tips
On Social Media at Chamber Event

February 02, 2012

Jim Houck, senior consultant at Pecchia Communications.

It’s one thing to be familiar with Facebook and other social media platforms from a personal perspective, but how can businesses effectively use social media to market their products and services?

Jim Houck, senior consultant at Pecchia Communications, will present “Like It or Leave It: Using Social Media for Business” next week at the Salem Area Chamber of Commerce’s Business Connection luncheon, a new monthly event coordinated by the chamber.

The event will begin at 11:45 a.m. Wednesday, Feb. 8, at the Salem Community Center and be finished no later than 1:15 p.m. Admission is  priced at $20 for members and $25 for non-members. Contact the Chamber at 330.337.3473 for registration details.

Houck’s presentation will cover recent trends and best practices, integrating social media into a comprehensive marketing program, setting expectations, analyzing return on investment and measuring success.

Pecchia Communications is a Youngstown public relations and marketing firm that provides senior-level public relations, marketing and change management communications services for a range of clients, large and small.

Houck is a veteran marketing professional from Boardman with more than 15 years of experience in corporate communications and integrated marketing agency positions throughout Northeast Ohio.

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