Home / Archive: February 2012

Good Deeds News Coverage
Can Still Reinforce a Brand

February 28, 2012  |  No Comments

Good deeds aren’t necessariliy newsworthy on their own. But with the right treatment, they can draw significant media interest — and reinforce a brand.

Comments on Ryan Braun’s PR Home Run

February 25, 2012  |  No Comments

The hallmarks of Braun’s approach apply far beyond sports. Here’s our take on what made his PR homer so towering.

Pecchia Comm to Share Tips
On Social Media at Chamber Event

February 02, 2012

Jim Houck will present “Like It or Leave It: Using Social Media for Business” at the Salem Area Chamber of Commerce’s first Business Connection luncheon.

Transparency is Good for Business

February 02, 2012  |  2 Comments

In the newsrooms of yesteryear, reporters bemoaned the formidable walls of privacy that protected the affairs of private companies. Those walls are crumbling.

National, Local Issues Light Fuse
For Youngstown PR Firm’s Growth

February 02, 2012

Developments in the national and local economies are creating excellent growth opportunities for Pecchia Communications in the year ahead, company president Dan J. Pecchia said.